Please join this week: On Wednesday, April 28 at 15:00 CEST (until 16:30) TruBlo teams up with Blockstart and Startup Lithuania for an online event -> Exploring Blockchain Ecosystem – Collaboration between startups and SMEs.
”If we had a choice, would any of us want to be tracked online for the sake of seeing more relevant digital ads? We are about to find out”, reports The New York Times
Because today, Monday, April 26, Apple will start to offer updates to iOS 14.5. With this release comes a new privacy tool: App Tracking Transparency.
The new rule on Apple devices running iOS is: If an app wants to follow you to share usage information with advertisers, they need permission from you. If you decline, data collection must be stopped.
Trust in a media brands might rely as much on design and general appearance as on the actual reporting
“A new Reuters Institute report finds that editorial standards and journalistic practices may be less important for trust in the news than audience impressions about brand reputations and the look and feel of how information is presented.”
It can be a profitable business to shame someone online.
The way it works is allegations of wrongdoing are published with the full name of the person, usually on one of many dedicated websites.
Whether the allegations are true does not really matter. Often it is impossible to check. If you are the victim there is no straight way to take down the damaging content.
This is why “reputation agencies” are in business, to help with the removal. But the creators of the slander websites and those who offer the clean-up might be the same, says a report by The New York Times. Charges for such services be as high as $20,000.
A key reason why slander websites can do damage is how search engines handle this kind of content. The negative comments and reports tend to show up high in search results, for example, because they link to actual profiles of the user on Facebook, websites, etc.
Why are search engines not aware of how this works? For such content, they could double-check or introduce labels that the claims are “dubious” or even “unchecked allegations”. Hopefully, a high profile article like the one from The New York Times helps to initiate change here.
Bloomberg has an interesting background story on the engineering behind popular music used in TikToks. While the rise of certain songs appears to be organic, in reality, multiple buttons are being pushed.
Substack offers advance payment of $200K and more if well-known writers switch over
You may not know what Substack is. But potentially you are subscribing to a newsletter that runs on the platform, whether for free or for a fee.
Substack’s main business model is straightforward. It lets newsletter writers sell subscriptions to their work, and it takes 10 per cent of any revenue the writers generate (writers also have to fork over another 3 per cent to Stripe, the digital payments company)…
To get more good content, Substack currently makes lucrative offers to well-known journalists. The platform offers high advance payments, which in some cases would more than double monthly income.
Only writers get the offer.
”Substack’s biggest investors… are banking on a future for journalists that doesn’t leave much space for editors, copy editors, fact-checkers, or even much of a business side. Mostly just writers, a technology platform, and a whole lot of revenue to split.”
There is a lot of speculation here. Because it is not clear nor sure whether Substack can help multiple writers to build a lasting subscription business.
”Colette” short film wins first Oscar for Facebook
”The 25-minute film follows former French Resistance member Colette Marin-Catherine as she travels to Germany for the first time in 74 years. “Colette” was created for the World War II-set VR video game “Medal of Honor: Above and Beyond.”
The film was produced by Oculus Studios (a subsidiary of Facebook) and Respawn Entertainment, which is part of EA (Electronic Arts). It is the first film from the game industry to win an Oscar.
Cryptocurrency founders providing funds for COVID-19 relief fund for India
In the face of the catastrophic COVID-19 wave that hit India several cryptocurrency founders and early investors got together, providing money for a relief fund. LINK
Profiles of different blockchain offerings
Everyone agrees that there is a lot of “noise in the ecosystem” for blockchain and crypto money.
”Basically, it’s a challenge of separating the players from the pretenders. But there is a solution now. Last summer, we acquired Blockdata and it’s relaunched today with rich profiles on notable blockchain vendors to help enterprises understand the most promising players across a number of categories.”
In March 2021 crypto exchanges reached a volume of $1.3 trillion, a new record high.
The volume of trading in total reached almost 50% of the trading volume on the traditional stock exchange NYSE. If the crypto exchanges show that they can handle such volume and level of service, this will further advance acceptance.
But there are many other aspects which need to mature, too.
The market for cryptocurrencies experiences high volatility. The price for Bitcoins fell in recent weeks, after an all-time high. Such a rollercoaster ride is not for everyone.
Around the world, there are many regulatory challenges. The situation is currently different in almost every country.
This is the re-used version of the TruBlo newsletter. Every week we provide Short news about trust, content and blockchain.
TruBlo Project Update
Please join us for NGI Forum 2021 – the top event for the entire NGI initiative – shaping the Internet of Humans. TruBlo will team up with Ontochain. The goal is to demonstrate by example how blockchain solutions can benefit a range of use cases. –> Register NGI Forum 2021
Updates this week:
TRUST
Twitter investigates its recommendation algorithm
The social media company announced a new program called “Responsible Machine learning Initiative”. The goal is to let data scientists study whether the algorithms can cause “unintentional harm” – for example by recommending certain topics or accounts. The program promised to make its findings public. LINK
Massive Facebook data leak was not reported to EU authorities, leading to an investigation
Ireland has opened a GDPR investigation against Facebook. The reason is a big, initially undetected data leak that affected more than 530 million user accounts. A dataset of the accounts was found earlier in 2021. Facebook then said that the problem had been fixed in 2019. But under GDPR, the EU data protection framework, a company should have informed authorities about the leak. Facebook did not do that, hence the investigation. LINK
CONTENT
Instagram extends tests to hide the “like” count from posts
“…the idea with hiding Like counts was about reducing the anxiety and embarrassment that surrounds posting content on the social network. That is, people would stress over whether their post would receive enough Likes to be deemed “popular.” LINK
How “trending topics” on Twitter can lead to “content collapse”
You might have seen this too: A discussion on social media, about any topic. But then one opinion or reply results in an angry storm of messages. The linked article provides an example and argues that “trending topics” on Twitter contribute to this problem. One reason: Content for one audience is all of a sudden presented to another audience, with different views. Then the disagreement begins and often spirals downwards. LINK
A better approach to reduce online harassment
The current approach of social media platforms to reduce online harassment is to create a checkbox and to ask “is this content ok?” But this does not work very well. Further, it harms people who have the job of sorting through such content manually to decide. A different and potentially better way could be to enable external parties to create better tools and protection.
”By letting third parties build moderation and safety tools, social media platforms could limit harassment — and give users more agency in how they engage.”
Interesting arguments in this article. Opening the platforms could lead to a landscape of multiple filter tools for the single user, with different layers of protection and containment. LINK
Epic Games collected $1 billion to create virtual worlds which can look like a movie
”If you saw the 2018 movie Ready Player One, you may remember the Oasis: a glitzy, fast-paced metaverse with gleaming cities, beautiful people (or, avatars, to be precise), and excitement of many varieties; in short, the perfect escape from the drudgery of real life.”
Epic Games now has the money to create such a world. And the company has the technology, too. In May 2020 Epic released a short demo film of what is possible with “Unreal Engine 5”, which powers video game creation. The level of detail, the lights, the sound – every aspect is almost like a movie. Whether we like it or not, we all might be the stars in one, soon. There is a link to that demo in the linked article.
“Small and Medium-sized Enterprises” (SMEs) are super-important across the EU, for business and employment. But they are often too small to adopt technology early. Blockstart, an EU funded project, offers funding for blockchain startups with specific ideas for the SME sector. Per funding up to 20,000 Euro are available. The call is open until May 26, 2021. LINK
Big week for crypto: Coinbase listed, Canada approves Ethereum ETFs
Last week Coinbase went public. It is a big step of a now very valuable company. Coinbase is an exchange for cryptocurrencies. In another step of maturity towards more maturity for cryptocurrencies, Canadian authorities approved two Ethereum ETFs (exchange-traded funds).
Some links, if you want to learn more about the background:
Next steps for Trublo open call #1: If you participated, when will you get results? We published an article on the TruBlo website, to provide an overview of the process. The quick answer to the key question: Participants can expect a notification on April 30, 2021. More details: [TruBlo Website](https://www.trublo.eu/2021/04/09/trublo-open-call-1-next-steps-and-selection-process-overview/)
Updates this week:
TRUST
Trust in tech declining, survey finds
”Trust in tech — including companies specializing in AI, VR, 5G and the internet of things — fell all around the world last year, the Edelman Trust Barometer found in a massive survey of 31,000 people in 27 countries.”
[LINK
Procter & Gamble accused of collaboration with Chinese advertising
Apple aims to change how data can be collected for advertising purposes, specifically how profiles of users can be created. Many advertisers and other platforms are opposing the change. One unexpected result: The US company Procter & Gamble teaming up trade groups in China.
According to a report from the Wall Street Journal:
”Procter & Gamble Co. helped develop a technique being tested in China to gather iPhone data for targeted ads, a step intended to give companies a way around Apple Inc.’s new privacy tools, according to people familiar with the matter. […]
The company has joined forces with dozens of Chinese trade groups and tech firms working with the state-backed China Advertising Association to develop the new technique, which would use a technology called device fingerprinting.” LINK
Blockchain for trustable food system – from seafood to grain
The Conversation: “With global-scale food systems such as seafood, nearly 40 per cent of which is traded globally, data transparency and traceability through technologies like blockchain are important for socially and environmentally conscious decision making and to facilitate trust among stakeholders. Blockchain technologies can be used to consolidate information on the quality of the seed, track how crops grow and record the journey once it leaves the farm.” LINK
Content
New motivation: ”To quell misinformation, use carrots – not just sticks”
An article by neuroscientist Tali Sharot published in “Nature” argues for a fundamental change in how users should be rewarded when posting content.
Quote: “Most readers have felt an ego boost when their post received ‘likes’. Such engagement also results in followers, which can help people secure lucrative deals. Thus, if a certain type of content generates high engagement, people will post more content like it. Here is the conundrum: fake news generates more retweets and likes than do reliable posts, spreading 6–20 times faster.”
What could be a solution?
”At the moment, users are rewarded when their post appeals to the masses — even if it’s of poor quality. What would happen if users were rewarded for reliability and accuracy?” LINK
Facebook criticised for being unresponsive to reports of manipulative content, investigation reveals
The Guardian published findings of an investigation of how the social platform handled manipulative content, specifically outside of the US. A former employee says that Facebook was often inactive, even when warned about such manipulative content.
“There is a lot of harm being done on Facebook that is not being responded to because it is not considered enough of a PR risk to Facebook,” said Sophie Zhang, a former data scientist at Facebook who worked within the company’s “integrity” organization to combat inauthentic behaviour. “The cost isn’t borne by Facebook. It’s borne by the broader world as a whole.” LINK
BLOCKCHAIN
Revenge of the Winklevii
Forbes reports at length about how Cameron and Tyler Winklevoss are emerging as investors in several blockchain and crypto projects.
A dozen years after they settled with Zuckerberg for $65 million in Facebook stock and cash, the Winklevii, as they are widely known, have emerged as leaders of a technological movement whose core operating principle involves digitizing the records of all assets globally, decentralizing control and cutting out gatekeepers—including Facebook.
The two are now owners of a holding company called “Gemini Space Station”, which “owns their crypto exchange and Nifty Gateway”. Forbes reports that the twins invested in 25 digital asset startups. LINK
A notable uptick of interest in cryptocurrencies and blockchain initiatives
The rise of Bitcoin value is driving interest in trading of cryptocurrency trading. In parallel, we see new corporate projects for blockchain. While the two areas are not directly related, the financial market seems to validate blockchain technology, to an extend.
Selected examples:
Trading app Robinhood says 9.5 million users traded crypto in Q1 2021. This is an increase of 458% related to just 1,7 million traders in Q4/2020. LINK
The Wall Street Journal has a special how “GameStop, Blockchain.com and Bitcoin Renewed a Push to Digitize the Stock Market”. A lot of speculation mixed with enthusiasm, along with potential volatility and other risks. LINK
This week it’s the second virtual edition of the European Blockchain Convention, due to the pandemic. It is worth your time to scroll through the (long) list of attendees – you’ll find a mix of blockchain start-ups, representatives from larger companies and many EU officials. Just the visual scroll will give you an idea of interest in all things blockchain. LINK
And finally: Drivers of the new Fiat 500 electric vehicle will earn coins if they drive sustainably:
”Stellantis and UK-based startup Kiri Technologies will use blockchain rewards to encourage sustainable driving behaviour. Stellantis is the result of a recent merger between Groupe PSA and Fiat Chrysler and owns 16 car brands, including Peugeot, Citroen, Chrysler and Fiat. The rewards initiative will be conducted under Stellantis e-mobility program. Drivers of the New 500 Fiat, a fully electric car, will be awarded KiriCoins, which can be spent in the Kiri marketplace.”
Thank You for reading.
Please forward this newsletter if you think it has value for a colleague or friend.
Do you have feedback or suggestions? [Contact us](mailto:info@trublo.eu)
Open Call #1 is closed. If you found out too late, no worries: The next call will start in May 2021. The date will be published via the website, in this newsletter and on social media. Follow us on Twitter.
Updates this week:
TRUST
Pandemic boosts the market for digital signatures
Software for digital identities and digital signatures is in high demand. What has changed?
“The conversations five to six years ago were all about: ‘Is this legal? Is it legally binding?’” Ashley Still, the general manager of digital media at Adobe, told Protocol. “The conversations today are: ‘How does this fit into my overall infrastructure?”, via Protocol
Three examples:
DocuSign
“DocuSign, the industry leader, just reported a 57% increase in sales over the past year to $431 million. Adobe Sign had triple-digit year-over-year user growth in June, July, August and September last year, and high double-digit growth in the other months.”
Notarize
“The key to Notarize’s growth is more than just its core stamp and sign function. It’s the platform’s ability to navigate regulatory compliance… Trust is key as Notarize continues to onboard major companies like Adobe, Zillow, and Transamerica, and experience skyrocketing growth over the past year in financial services (up 324%), auto insurance (up 219%) and real estate (up 835%).”
Jumio (the company just raised $150 million)
“I think the big thing is that the foundation of the internet is identity, not anonymity,” said CEO Robert Prigge in an interview, who said the trend of digital transformation has spurred that change. “It’s been a big shift over the last couple of years. People wanted to originally hide behind anonymity, but now identify is the keystone. Whether it’s online banking or social networks, you need to be able to establish trust remotely.” LINK
Identity over anonymity. Is that the future? It is worth thinking a bit more about this statement.
California bans “dark patterns”
Have you ever tried to unsubscribe from a digital service and found it difficult? Likely it was not your fault at all, but a “dark pattern” on the website.
“Dark patterns are tricks used in websites and apps that make you do things that you didn’t mean to, like buying or signing up for something.”
California recently banned the use of such patterns. In Europe, such practices often violate GDPR or are an attempt to trick users into giving up their privacy.
The term was coined in 2010 by Harry Brignull, an expert in user experience. He created a website with examples and a “Hall of Shame”.
The challenge: There is quite a number of such layout tricks.
Three examples:
Indicating a high demand for an item or limited availability (“Only three left in stock”).
Forced enrollment: Before being able to enter a website, the user must provide private information.
Making it difficult or impossible to cancel a subscription or to delete an account. This practice is described as a “roach hotel”.
A 2019 study found that one in ten e-commerce websites uses such practices. LINK
CONTENT
BitClout: Controversy from the start
The idea was to create a social network that could not be censored and where people could follow prominent figures. So far it did not go well.
“When new crypto projects launch, the response is usually relentless cheerleading from Crypto Twitter. That wasn’t the case with BitClout. As details of the project began trickling out, including its decision to add people’s image without permission, a backlash swelled.” LINK
Facebook has 35.000 people tackling misinformation
Just an indicator of how big the problem of false content and fake accounts is.
“Facebook Inc said on Monday it took down 1.3 billion fake accounts between October and December 2020 and that it had over 35,000 people working on tackling misinformation on its platform. The company also removed more than 12 million pieces of content about COVID-19 and vaccines that global health experts flagged as misinformation”. LINK
Twitter is asking: Should presidents be allowed to tweet?
The company started a survey in 14 languages to get opinions from around the world. The questionnaire is open until April 12, 2021. LINK
BLOCKCHAIN
Blockchain-based COVID passport now live in the state of New York
”The pass will be used to confirm an individual’s recent negative PCR or antigen test result or proof of vaccination to help fast-track the reopening of businesses and event venues.”
Chainanalysis announced new funding of $100 million last week. This means the value of the company has doubled in four months. Clear sign more transparency and an overview of the crypto markets are in demand.
Founded in 2014, Chainalysis helps governments and private sector companies detect and prevent the use of bitcoin and other cryptocurrencies in illicit activities like money laundering with its investigations and compliance software. The New York-based company competes with Ciphertrace, which is based in California, as well as London-headquartered firm Elliptic. LINK
Blockchain 3.0 in China
In the past decade, China’s blockchain market has undergone two periods of development. In blockchain 1.0, pioneering firms primarily focused on digital currency applications; in blockchain 2.0, visionary enterprises and vendors began to gain business value by piloting blockchain technologies. Since the second half of 2019, the prioritization of enterprise customers, the technology progress made by tech leaders, and the government’s pragmatic measures have been driving the Chinese market into the age of blockchain 3.0. It is when blockchain adoption gains momentum in all major verticals.”
Some optimism here. China wants to get ahead. But it is easy to imagine serious disruptions, which then might result in a rollback.
But the separation of blockchain adoption into three phases is helpful and could be applied to judge development in other world regions, too. LINK
Thank You for reading.
If you like the newsletter, please forward it to a colleague or friend.
Today at 17:00 (on March 19, 2021) is the deadline for the TruBlo open call #1.
The consortium wants to express gratitude for:
Strong support by the other European NGI (Next generation internet) projects
The F6S platform for helping to manage the open call
Great participation by many smart people from all over Europe.
What will happen now? A group of independent reviewers will start to evaluate. A total of ten projects will receive funding. We will keep you updated with this newsletter and on our website.
Updates this week:
TRUSTABLE CONTENT
Tech Trends 2021
The Future Today Institute published its annual “Tech Trends Report”. For the 2021 edition the team analyzed over 500 technology and science trends. There is hardly a better, bias-free source to understand where technology is heading. The report is entirely free. To make it easier to digest this year’s edition it is published in 12 separate, smaller reports.
Direct links:
2021 Tech Trends Summary: A quick overview. Good pointers to decide whether to go deeper into any of the topical reports.
Opinion: Why linking to news articles is not the problem
Written by Cory Doctorow, science fiction author, co-editor of “Boing Boing” and an influential voice on the internet.
He thinks publishers fighting search engines over snippets and trying to get paid for this are missing the larger point. The big pot of gold is elsewhere.
As summarized by TechMeme:
Publishers should focus on how Google and Facebook steal via ad fraud and price-rigging rather than on the nonsense idea that snippets and referrals are crimes”.
What is the future of digital services, specifically for banking, money transfers, savings?
Firstly: “TechCrunch” about Kuda.
Kuda is a start-up, a “neo-bank” currently operating in Nigeria, with strongly growing number of users. In the future, the company aims to bring reliable mobile banking to people across the whole African continent.
Why it matters: The article is interesting, as it describes how Kuda operates and what it offers specifically. In short: Kuda is focused on making things easier for people when handling money. It is a reminder that in large parts of the access to banking is not a given. Note that the word “blockchain” is not even mentioned. LINK
In contrast, follow the link to another banking article, this time about the strategy of Goldman Sachs and how they try to connect to the world of crypto. There is a striking contrast here.LINK
If you find the time, read both texts and compare.
Contents, a marketing technology company from Milan, raises €5 million
As an indicator how automatic, AI-driven analysis advances.
Contents uses AI tech to analyse data, with a particular focus on trend discovery and creates multilingual content aimed at end-users as well as search engines. A SaaS platform (Software as a Service, sic), Contents provides content creation and distribution tools including the aforementioned trend analysis, along with automatic content generation without human intervention via natural language generation (NLG). To date, Contents counts 100,000 users around the globe, and processes over 3 billion data points per month, with 3 million e-commerce outlets monitored per hour. LINK
Opinion: Why and how artificial intelligence (AI) could be a strong weapon to protect privacy
Surprising, but interesting: Using AI to create a “silhouette” of a person to secure privacy.
“Instead of using someone’s personal data, companies can train AI models to anonymize the information and create what’s called differential privacy datasets,” said Francesco DiCerbo, research lead for AI privacy at SAP Security Research. “We can add random noise to the details about single individuals while preserving the overall statistical properties of the population. Think of it as seeing the silhouette of a person you can’t identify.”
This links to a great book to learn why about tokens are important.
“Tokens are for the Web3 what websites were for the WWW in the 1990s. While it has become easy to create a token with just a few lines of code, the understanding of how to apply these tokens is still vague.”
This work by Shermin Voshmgir has evolved over several years. She provides not simply a write-up of recent trends, but a much deeper view of what tokens are and how we can use them in the future.
“Token Economy: How the Web3 reinvents the internet” is available in print or as a free to use wiki on GitHub. LINK
Five skills that you need to become a blockchain developer
Up to €175.000 for ideas applicable to trustable content on future blockchains. Apply here
Updates this week:
Trust and Content
Bitcoin Bubble
There is a speculation bubble forming, based on the rise of the Bitcoin price. Stories of lucky people who got in early now pull in others. Everyone wants a piece of the cake. This is how bubbles evolve and why they result in damage when they burst.
Why so negative? Because what is going on is too much, too fast. Digital money and trustable finance platforms have yet to pass a real stress test. There is much refinement needed and ultimately some form of regulation. But a boom-and-bust cycle will likely just ignore such warnings and concerns.
Misleading signals are part of the problem. Tesla made headlines because the company invested $1,5 billion in Bitcoin.
Many see this as the moment cryptocurrencies are validated as the new normal. This is not the case, instead it is just a perception caused by an overrepresentation of such events in the news. Everyone in the current market is a speculator.
Different from small investors who might even borrow money to get into crypto, Tesla uses funds which it does not immediately need. In a recent annual report Tesla said the Bitcoin transaction would help to “diversify and maximize returns on our cash that is not required to maintain adequate operating liquidity”. LINK
The European Central Bank (ECB) has issued stern warnings that investors can “lose all their money” when investing in cryptocurrencies. See, for example, this ECB publication: “The future of money – innovating while retaining trust”. LINK
New industry alliance: Digital Trust and Safety Partnership
Leading technology companies established a new industry framework to handle harmful content and conduct online. It is called the “Digital Trust and Safety Partnership”.
The companies who have joined are Facebook, Google, Microsoft, Twitter, Discord, Pinterest, Shopify and Vimeo. But so far the goal is simply to develop guidelines, not a rigid set of rules to fight the problem. Needs work. LINK
Wordproof: Timestamping content to verify digital articles
Wordproof from Amsterdam offers a way to “timestamp” an online article. This information is stored in a blockchain. This enables to determine who published something and when. Potentially search engines will consider such information, so that original and unique content can be displayed with preference. Interesting. LINK
Why changes to the “Identifier for Advertisers” are a big deal
Apple is in dispute with the mobile advertising industry, caused by intended changes to the Identifier for Advertisers (IDFA). Apple wants to ensure that iPhone users can keep their data private, this is why the company has announced more restrictive handling. For platforms which depend on advertising this likely causes a disruption. Facebook is strongly opposed to the changes. This is another evolving debate about the future internet. Because of multiple complaints the introduction of the changes was postponed to early 2021. LINK
BLOCKCHAIN
Promising European blockchain start-ups
A good article here, via EU startups. The list includes companies like Settlemint (Belgium), Odem (Switzerland) and DappRadar (Lithuania). The challenge is that many of these companies started during the hype over blockchain in 2018. There is a need for updated information on these efforts. In the coming weeks, TruBlo aims to reach out for updates. LINK
eWallet loyalty
We recommend, for inspiration towards new ideas: “The Future 100”, a well-researched trend report from WundermanThompson, an advertising agency. The study of hundred trends is interesting as it covers so many areas, from trends in interior design to innovative tech platforms.
One of the hundred predictions is the rise of eWallets. It makes sense to be able to pay with a device we all have in our pockets, the mobile phone. One early finding related to eWallets is that users are quite loyal to the application they initially selected – similar to sticking with a bank for a long time.LINK
What are NFTs (Non-fungible tokens)?
NFT is the acronym for “non-fungible tokens”. If you heard about this, but could not really fathom what “fungible” means, you are not alone.
So what are NFTs? Let’s start with the big difference: If you get one Bitcoin it does not matter which one it is, all coins are the same. This is what the economic term “fungible” describes. Gold is fungible, too: If you get one gold coin it is irrelevant which one you get.
NFTs are non-fungible. They are unique tokens and can be used for just one, specific digital item. This can range from collectables to digital art to a piece of land in a digital world.
For example: Imagine you are playing a digital game where items can be collected and traded. You might have a helmet, a sword and a pet dragon. Each of these three items would then have their unique NFT. They would establish ownership (you can proof, you are the owner). They are indivisible, one can not sell half of the sword you have, only the full item.
NFTs can not be destroyed, the coded connection is always valid. They are in possession of the owner. In other words, NFTs enable the market to trade digital goods. While the token is unique, the price is not. Based on supply and demand the price of an item represented through NFTs may rise or fall. When pet dragons are in short supply next time, be ready. LINK
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